Archive for November, 2008

Zero Cost Self Publishing and How to Get It

Sunday, November 23rd, 2008
self publishing
Steve Manning asked:


Self publishing can actually cost you little or nothing! In fact, if you’re paying to self-publish your book, you’re missing out on an incredibly valuable resource to make your book a winner.

Ever heard of product placement in movies? The star walks into the kitchen, opens the refrigerator door and pulls out a can of Coke. The concept had it’s modern beginnings when E.T. was lured from his hiding place with Reece’s Pieces. And it reached its zenith in the movie Castaway (the whole film could have been seen as a subtle infomercial for FedEx). Corporations pay money for that sort of stuff. And you can understand why. It’s the equivalent of an endorsement of the product by the star or the movie itself.

How can you do that with your self-published book? It’s not difficult. I know one author who wrote a book on business etiquette and mentioned several specific business machines. Before she self published the book, she went to the manufacturer, let the director of marketing know about the product placement and asked if they’d like to sponsor the publication of the book. They did.

Another author wrote a romance that took place on a wonderful Caribbean island nation. She sent the manuscript to the director of tourism and asked if they’d like to either sponsor the publication of the book, or buy 3,000 copies for $10,000. They chose the later, but $10,000 underwrote the entire press run of 6,000 copies. The author got 3,000 copies of her book for free!

In each case, the author asked the sponsor or buyer for only one condition. The self-published books the sponsors received for their financial involvement could only be either given away free, or sold for the full cover price. That way, the author was never undercut on price.

Would major companies, government agencies and other large entities really want to be involved with your self-published book? Hey, if you take a look at the cost of advertising, the cost of self-publishing a book is cheap! $20,000 for a single page in a national magazine. And then you come along and give them a promotional tool that has the legitimacy and the integrity of a published book, at a price that’s almost insignificant when compared to their total annual budget.

These steps will make it easy for you.

Make sure your book is complete, but in manuscript form.

Make a list of 20 companies that could benefit from the topic, direction, setting, entertainment value, or information your book has. Make one copy of your manuscript and insert specific product placement throughout the book. By product placement, I mean specific products, or specific strategies that some companies use, or locations, or whatever you think puts the idea of the product before the reader.



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Self Published Author Signs Her Love Letters to Jesus

Saturday, November 22nd, 2008
self publishing
Michael McCain asked:


The self published book, Love Letters to Jesus, was initially written as a journal of author Felicia LaGrant’s thoughts of joy and sorrow to Jesus. At first feeling strange and foolish about the exercise, she later on realized that there was a greater purpose for writing her correspondence to the Almighty.

Continuing her letter writing and developing a routine for it helped LaGrant find focus and rhythm in her task of finishing her divine assignment of expressing gratitude to God. However, as she pursued this course, she was met with opposition in the form of pressure, frustration and discouragement – all designed to make her give up writing letters to Jesus.

In pursuit of her goal of encouraging others, LaGrant eventually found herself guided toward the completion of her book. Love Letters to Jesus became the result of the compiled pieces of correspondence she had written, which she published with the book publishing company, Xlibris.

LaGrant is currently enjoying the blessings that resulted from her obedience to writer her letters of gratitude. The release of her self published book signaled the release of the encouragement that comes with her book. Her love letters have now become other people’s love letters of joy and comfort.

Love Letters to Jesus is available at the Xlibris online bookstore.

Felicia LaGrant will have a book signing engagement at Walden Book Store on December 13, 2008 from 12:00 to 6:00 pm at Jasmine Mall in Sumter, South Carolina.

About the Author

Felicia LaGrant is an African American woman who was born in Sumter, South Carolina. She has lived overseas in West, Germany, Italy, Holland, Hawaii, Austria and South Korea. LaGrant has served in the United States Army for three and an half years. While living in West Germany, she worked as a teacher’s assistant and a long-term substitute teacher. She also worked as a Youth Counselor and was the assistant to the Director of the Greenhouse Homeless and Runaway Shelter for seven years.

She studied philosophy at Prairie View University Texas; Studied Human Resources Management at Troy State, Shaw AFB, South Carolina; she received certificates in Strengthening Families and Back in Control for parents. She works with expecting women for over two years. She received many inspirations from God, work, travel, friends and people whom she has met along the way. She hopes that her audience will enjoy one of many books to come in the future.

About Xlibris

Xlibris was founded in 1997 and, as the leading publishing services provider for authors, has helped to publish more than 20,000 titles. Xlibris is based in Philadelphia, PA and provides authors with direct and personal access to quality publication in hardcover, trade paperback, custom leather-bound, and full-color formats.

For more information, please visit the book publisher’s website, e-mail pressrelease@xlibris.com or call at 1-888-795-4247, to receive a free publishing guide.



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Why Self Publishing is Becoming the Preferred Method for Authors

Monday, November 17th, 2008
self publishing
Bob Burnham asked:


There has been a persistent wicked rumor that traditional publishing is best. That traditional publishing is the way to make money and become a ‘real’ author. Please allow me to dispel this rumor for you and show you why self-publishing is becoming the preferred method for writers.

Self-publishing has a long standing history. In fact, 78% of books sold come from small and self-publishers. Self-publishing is a viable means of publishing. Mark Twain, Richard Nixon, L.Ron Hubbard, John Grisham, Henry David Thoreau, and even Edgar Allen Poe have self-published. You might be familiar with these self-published book titles: "What Color is Your Parachute?", "The Celestine Prophecy", "The One Minute Manager", and most recently the children’s fiction book "Eragon" which was picked up by a major publisher. The movie rights were sold and the young author is well on his way to fortune and fame.

Publishing via traditional means i.e. publishing houses, is an endlessly frustrating experience. It involves hours of work creating a book proposal. Hours of work crafting query letters to agents and then waiting days, weeks, months, and even years receiving rejection letters in the mail. Often times your material has not even been read! None of this means you do not have a book worthy of being published; it means simply that you are communicating with the wrong people. Self-publishing is your direct route to the right people, your reader and your customer!

Self publication means more money. Generally speaking, hardcover books pay royalty rates of 10% on the first one to 250,000 copies sold. If your book has a cover price of $25.00, then you will earn a $2.50 royalty on every copy sold, up to 250,000 copies.

This means that if you only sell 1,000 copies, then you will only earn $2,500. Keep in mind that your agent gets 15% of this too, and all of this is paid after you have earned your advance. Paperback royalties pay an average of 6%.

However, if you are willing to do the legwork yourself, meaning packaging, printing, distributing, and promoting your book, every single cent from every single sale goes directly into your pocket. So if you sell 1000 books at $25.00, you have made $25,000.

Lastly, 60% of publishers do not give you final approval on copy editing. Self-publishing gives you 100% control. You make the decisions about your book. Now that does not mean that you ca not seek guidance from experienced publishers. Many publish or print on demand companies offer valuable guidance with cover design and typesetting, but ultimately the final decision is yours to make.

More money, more control, and all the fame and fortune you can muster? Why would not you self publish?

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How To Sell Your Self Published Books Fast

Sunday, November 16th, 2008
self publishing
Helen Hecker asked:


So assuming you’re a self publisher or book publisher and you’ve already published your book; you need to immediately implement a strong, no-holds barred, book marketing and promotion program to sell your books fast if you haven’t done so already. Your book selling, book marketing, and book promotion planning should begin well before your manuscript is completed. In today’s publishing marketplace, the success of a book entirely depends on a strong marketing plan.

Make sure you have at least one good timeless press release, written in AP style. You can send it out for the lifetime of your book. Make sure it’s written in a timeless fashion. Using press releases can be a very effective marketing tool if used properly. Press releases can generate thousands of dollars in sales when picked up by national trade or print media.

Send out at least ten press releases to the print and broadcast media in your region every month. Mail a press release to at least 1000 print and broadcast contacts just prior to publishing your title and then over and over again after you publish; you can never send out too many. Make sure your press release spells out the ‘who, what, where, when, and why’ as it relates to your book.

Learning to write and use powerful optimized press releases can often drive a great deal of traffic to your website while providing multiple, excellent back links that can lead to increased page rank and numerous top ten search engine rankings for your targeted keywords. When picked up by wire services, a press release can easily end up generating hundreds or even thousands of mentions for your book.

Market your book to your number one market first, and then go after the secondary markets. Contact any companies, corporations or organizations that might use your book for promotions; offer significant discounts for volume orders or for thousands of copies offer a specified amount above book production costs. I’ve seen publishers lose a lot of money paying for expensive display ads, so beware if you do this; I don’t advise it in the beginning — get your feet wet first so you know what you’re doing.

Make sure to promote and market your book each and every day, both online and offline. Make sure not to overlook the Internet; get yourself interviewed or profiled for sites both about writing, publishing and about the topics covered in your book. It’s important to publish a website that focuses on your title; you’ll be able to refer editors and customers and all interested parties to your book information with the click of a mouse.

Your sales letter or flier should include an eye-grabbing headline, the benefits to the buyer, the book features, book sales information and testimonials. I’ve not found that book signings sell many books for publishers and are often a waste of time; better to spend it elsewhere. Find a non-exclusive distributor with a good reputation to carry your book for the book store trade, as well as for other retailers.

Local radio shows and television appearances are good but are often forgotten within hours of the broadcast; make sure to make or get a copy of any television broadcast for future promotions. Remember to make sure your book is listed in Books-in-Print; don’t assume it’s already listed there. Print and online publications provide longevity to your marketing campaign in terms of having something tangible for people to reference ongoing.

Contact non-bookstore booksellers and offer to leave books on consignment. Be your own publicist and send a press release along with a review copy of your book to publications in your book’s genre and to book review magazines.

Every day it’s important to focus on a variety of marketing approaches. Why not give away your book in a raffle at a local function to get more book recognition.

Add these article tips to your book marketing and book promotion efforts. If you apply yourself every day and you promote your book aggressively, you can achieve the ultimate goal of selling thousands of copies of your book, hundreds of self publishers have done it. And make sure to test, test, and test some more before you lay out any large sums of money.



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Self-publishing Without Paying Upfront

Wednesday, November 12th, 2008
self publishing
Mandy Singh asked:


It’s long been held by writers that ‘publishers pay you - you don’t pay publishers.’ Unfortunately, there are many vanity presses and near-vanity presses out there (including several of what’s known as ‘print on demand’) that are quite ready to take your cash in exchange for the hope of selling your books to the masses.

First off, is self-publishing worth it? If you have a story idea that would appeal to a lot of readers, or is considered more mainstream or genre (think romance, science fiction, mystery), or if you have a non-fiction story that many people can relate to, then you should try to find a publisher. And an agent.

Finding a publisher (or agent) is admittedly hard for an unpublished author - but it does happen. After all, go back far enough and you’ll find a point where Stephen King and J.K. Rowling were unpublished nobodies. They got their chance and so can you. It’s easy enough to get dispirited when you see the likes of Nichole Ritchie or Madonna getting book deals just because they’re famous - but publishers also like to take chances on unknowns, often because it costs them a lot less to sign.

Having said that, if your book will only appeal to a very small market, or if you have plans to sell it yourself (as an adjunct to lectures, for example, or in conjunction with your crafts), it may make more sense to self-publish.

There are four basic methods to self-publishing your book:

1. Lay out the book yourself, design the cover yourself, and pay a printer to print 200-1,000 copies which you’ll then have to keep on hand while you try to get them stocked in bookstores or sell them yourself.

2. Pay a vanity press a lot of money for them to lay the book out, design the cover, and print a small number of copies. Why a small number? Well, they don’t think you’ll be selling (or giving away) more than a few.

3. Pay a print-on-demand company like iUniverse or Xlibris some money for them to layout the book and design the cover, and have it ready to be printed whenever someone buys a copy (’on demand’).

4. Sell it electronically.

You may not have considered selling an electronic version of your book, but you should. Here’s why:

1. No upfront costs. You can download templates to format your manuscript, and you can also download free software that will convert your word processing document into Adobe PDF (portable document format) files, the most common type of files for ebooks.

2. No worry about printing or reprinting. You can sell as many or as few copies of your ebook without having to figure out how many books to print ahead of time. It simply doesn’t cost anything to duplicate an electronic file.

3. Easy to set up. There’s no need to contract with booksellers or distributors; sell the ebook yourself on your own Web site or blog, or even your Facebook or MySpace page.

What’s the easiest, fastest way to get started selling your ebooks? CybaSumo (http://www.cybasumo.com).

With CybaSumo, you simply create an account and upload your ebook (all for free). CybaSumo handles the transaction, fulfillment, and billing - leaving you free to work on your writing.

You can sell your ebook wherever you want to with CybaSumo. First, at www.cybasumo.com you’ll find an attractive set of stores you can join with your products. But there’s also the CybaSumo portable store, a Flash widget you can embed on your own Web site, blog, or social networking site (think MySpace or Facebook).

While publishers pay you only a fraction of the cover price, and vanity presses and print-on-demand firms require substantial upfront fees, there’s no fee ever to list your ebook with CybaSumo, and aside from a tiny percentage taken off for administration, you get all the profit from your work.More and more authors are releasing works via ebook, including Stephen King, Cory Doctorow, and Scott Sigler. Join the twenty-first century publishing revolution and sell your ebooks to your fans today - wherever they are. Join CybaSumo!



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The Advantages and Disadvantages of Self Publishing

Monday, November 10th, 2008
self publishing
Gianni Truvianni asked:


Self publishing offers writers specially not very famous ones; such as myself a chance to get their work published by using their own money, which in essence comes down to somebody paying a publisher to publish his or her book. This creating a situation in which the publisher is left with little if any choice weather or not to publish the books they are paid to do so regardless of their quality of perhaps lack of which. All of this being in sharp contrast to before where, it was the publisher who decided which books got published or not and not always based on any real criteria, other then personal taste or just a premonition of which books would or perhaps would not sell.

Of course publishing a book, is for the most part very expensive, as it requires or at least it used to; typesetting and for several thousands of copies of the book in question to be printed with absolutely no guarantee that any were going to sell. This because the cost of printing was so high that it really did not pay to print any less then a certain number, as the cost of printing for instance one hundred copies was almost the same as printing 2000.

This was the way it was till “print on demand” came along. Now, some may ask what this system is and how does it work? Well, this is a basically simple system which pretty much explains itself, where a book is published but no copies of the book are actually printed until orders have been made for the book. So what we are looking at is a system in which the book in question is digitally stored, and the publisher need not print any copies until they have received orders for the book, which must be paid in advanced. This system even making it possible for one copy to be printed at a cost per unit not much higher then if 1000 had been printed.

All of this has made publishing much easier and cheaper for the publisher, who is not only relieved of the burden of having to print copies which might not be sold but also of having to pay for storage for those copies, which might stay around for a long time.  Of course the author benefits from this as well as he or she is able to have his or her book published very cheaply, for as low as 599 USD, such as was the case with me and my publisher iUniverse. They being the ones who in May of 2008 published my first book, naturally paid for by my money entitled “New York’s Opera Society” which is selling quiet well on Amazon and other major internet bookstores. This due to the fact that these self publishers apart from publishing one’s book also advertise it on all the major online bookstores.

Perhaps all this sounds so good that there can not possibly be a downside, yet like with all things there is and I am not even referring to the fact that one does not get paid to have one’s book published but on contrary has to pay for this to happen. After all the amount is not all that much or the fact that one is running all the risk by having one’s book published this way should it turn out that the book does not sell well but the following one.

The system of “print on demand” is one that leaves a lot of room for cheating on the part of the publisher, simply because there is no way to know for sure how many copies of a book have been sold. For instance there are no printed books so what happens is a publisher receives an order for 10 copies of the book along with payment for those books and delivers them. Everybody is happy or so it seems. The publisher delivered ten books and even got paid before hand, the retailer or wholesaler or perhaps even final client got the book or books he or she paid for but what about the author? What way has he or she of knowing that such a sale even took place, after all what proof is there? The publisher may claim that such a sale never took place and who is to say it did? Is the author expected to go looking through out the world for copies of his or her book, to see how many have been sold? Is the buyer of the book obliged to inform the author that they have just purchased his or her book?

In all this I could also mention, that if there is little control over books sold this way, then there is absolutely no control for E-books sold in PDF format, for these are not even copies that require printing but electronic versions of the book that are sent via the internet. All of which creating a situation that makes it even more difficult to prove that the sell of the book ever took place or that money was exchanged; as there is not even the trace of a parcel company being used but an email that was sent from the publisher to the customer with the book on it. We could easily classify these sales as those that can not be proven or disproven. 

With the old system, which was much more expensive; at least it was easier to account for sales. This given that a certain number of copies were printed, let’s say 1000 and all the author had to do is count how many books from this 1000 were missing which would be the number of books he or she had sold. This however with the system of “print on demand” is not possible because copies can be printed and sold without the author having anything to count or with his or her ever knowing how many copies of his or her book were sold, which basically leaves the author at the merci of a publisher’s honesty or perhaps lack of which as has been my case with iUniverse.

That however is another issue but what I will say for now is that when searching for a self publisher; authors should be very careful of the print on demand system because it really is one that can be taken advantage of and not always to the benefit of the author but of a dishonest publisher. Some self publishers will say that they allow their authors to see, via an account they create for themselves on their website; how many copies of their book are being sold but then again this website and the numbers on it are put up by the publishers themselves and by no means have to be the correct sales figures.

In conclusion I would like to say that I believe; the system of print on demand to be a good one as it does allow authors to get their work published at a price that is for the most part affordable. This because they do not have to print a large number of books in the hope of selling them and only do so when they have received payment. I, however also wish to state that I strongly feel that any publisher, using this system should have stricter controls imposed upon them by legal authorities, given that this system does in many ways lend itself to being corrupted by crooked publishers. As was the case with those who chose to publish my book or were paid to do so.

As a final note I would like recommend to those authors seeking to have their work published; to be very careful when it comes to dealing with self publishers which use the print on demand system, or to avoid them all together. That is until one of two things occur. One of them being that authorities find a way to keep tighter control on the number of copies that are being sold, so an author is not limited to hoping that his or her publisher is “dealing on the square” or the publishers themselves set up a system of greater transparency.

???My name is Gianni Truvianni, I am an author who writes with the simple aim of sharing his ideas, thoughts and so much more of what I am with those who are interested in perhaps reading something new. I also am the author of the book entitled “New York’s Opera Society” which is now available on Amazon.



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China’s Efforts Behind the 2008 Olympics Promulgated in Self Published Book

Thursday, November 6th, 2008
self publishing
Michael McCain asked:


International Olympic Committee gave the floor to China in 2001 to host the 2008 Olympic Games, the Chinese government did not know what they were up against. Girding for the battles of media scrutiny, this Asian country cleaned up her act through major engineering of the entire city of Beijing.

Tales of this reconstruction are recorded and disclosed in the Xlibris release, China Readies for Its Close-Up. Author Linn Weiss, who traveled and travailed in China for nearly a month in 2007, recounts his experience of this transition. With illustrations of various places that Weiss has been to, this self-published book is a vibrant memoir, which convinced people that China rightfully won the 2008 bid.

“The winning of the 2008 Olympic bid is an example of the international recognition of China’s social stability, economic progress and the healthy life of the Chinese people,” said Li Lanqing, the vice premier of China. This Xlibris release is timely enough to illustrate that example and prove the nation’s stability and progress. Weiss presents these facts through words and pictures that clearly confirm China’s well-deserved recognition.

China Readies for Its Close-Up is an in-depth look into the preparations for the major undertaking that was the 2008 Olympic Games, which propelled China into the international limelight.

About Xlibris

Xlibris was founded in 1997 and, as the leading publishing services provider for authors, has helped to publish more than 20,000 titles. Xlibris is based in Philadelphia, PA and provides authors with direct and personal access to quality publication in hardcover, trade paperback, custom leather-bound, and full-color formats.

For more information, please visit http://www.xlibris.com/requestkit/index.asp?src=apr&key=kr, e-mail pressrelease@xlibris.com or call at 1-888-795-4247, to receive a free publishing guide.

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